Thanksgiving Message to Clients: Professional Ways to Show Gratitude This Season
Thanksgiving is a season of gratitude, and that extends to the clients who keep your business thriving. Taking a moment to send a thoughtful Thanksgiving message to clients shows appreciation, builds trust, and strengthens your professional relationships.
Even a short thank-you can spark loyalty, helping clients feel valued and connected. A few lines today could lead to a client who books with you all year long.
So what’s the trick to getting it right? Let’s explore what makes a strong message, examples you can use, and tips for delivering your holiday messages effectively.
Why send a Thanksgiving message to clients?
Thanksgiving is the perfect excuse to pause and let clients know how much they matter. A message of appreciation nurtures relationships, helps your business stand out during the season, and reminds clients they’re more than just a spot on your calendar.
Here’s what a little gratitude can do for you:
Reinforce client loyalty
Keep your business top of mind during a crowded holiday season
Set a positive tone for the months ahead
Encourage referrals and repeat bookings through stronger connections
The best part? It doesn’t take much time to stick in their mind.
What makes a professional holiday message to clients?
A good holiday message is clear, kind, and on brand. Clients should come away feeling appreciated, not marketed to. That means keeping your words simple, speaking directly to the client, and matching the level of formality you’d use in conversation with them.
When you sit down to write, focus on 3 things:
Tone: Write as if you’re talking to a valued client face-to-face. Keep it friendly and appreciative, but avoid slang or language that could feel too casual (unless that suits your brand voice).
Content: Center the client. Thank them for their support, acknowledge their role in your year, and offer thoughtful holiday or New Year wishes. It’s a thank you, not a sales pitch.
Format: Choose the right length for the channel. A few sentences work for a text or booking note, while an email or card gives you more room to expand.
5 examples to inspire your Thanksgiving message to clients if you’re feeling stuck
Staring at a blank screen? Finding the right words can be challenging, especially when you want your message to feel authentic. Whether you’re reaching out by email, text, or social media, here are 5 examples you can borrow or tweak to fit your style.
Warm and heartfelt (email example)
Subject line: Grateful for you this Thanksgiving
Body: “As the year winds down, we’re reminded of just how much we value the clients who keep our business thriving. Thank you for trusting us and letting us be part of your journey. We’re wishing you and your loved ones a warm, joyful Thanksgiving filled with good company and good food. We look forward to serving you in the season ahead.”
Short and sweet (SMS or appointment notification example)
“Happy Thanksgiving from all of us at [Business Name]! We’re so grateful for your support and look forward to seeing you soon. Wishing you a wonderful holiday.”
Professional and polished (B2B client example)
“On behalf of our entire team, we’d like to thank you for your continued partnership this year. Working with clients like you makes our work meaningful, and we’re grateful for the trust you place in us. Wishing you a very Happy Thanksgiving and a successful close to the year.”
Playful and light (social post or newsletter example)
“This Thanksgiving, our gratitude list starts with you. Whether you’ve booked with us once or a hundred times, you’re the reason we get to do what we love. From our family to yours, Happy Thanksgiving—and may your leftovers last all weekend!”
Client appreciation with a personal touch (service-based business example)
“Thanksgiving is the perfect time to pause and say thank you. We’re truly grateful for your trust and support this year. Every appointment, every conversation, and every referral means the world to us. From all of us at [Business Name], we wish you a Thanksgiving filled with warmth, gratitude, and plenty of pie.”
Short notes like “Thanks for choosing us” or “We’re thankful for wonderful clients like you” can also be added to appointment reminders or seasonal promotions, blending gratitude with practical client communication.
Extend gratitude beyond Thanksgiving with a holiday message to clients
Gratitude doesn’t have to end in November. Sending a holiday or new year message gives you another chance to connect with clients, celebrate your time together, and start the next chapter on the right foot. Inclusive, year-end messages can resonate with clients from different backgrounds and keep your business top of mind during this transitional period.
Here are a 5 examples you can send in December or early January:
Festive and cheerful (email example)
Subject line: Wishing you a bright holiday season
Body: “As the year comes to a close, we want to say thank you for being such an important part of our community. Your support means the world to us. May your holiday season be filled with joy, peace, and plenty of time to recharge. We can’t wait to see what we’ll accomplish together in the year ahead.”
New Year focused (text message or quick note)
“Happy New Year from [Business Name]! We’re grateful for your trust and excited to continue supporting you in 2026. Here’s to fresh beginnings, new goals, and a year full of growth.”
Professional and forward-looking (B2B example)
“As we wrap up this year, we want to express our sincere appreciation for your partnership. Working together has been a highlight of our year, and we look forward to building on that success in 2026. Wishing you a joyful holiday season and a prosperous new year.”
Inclusive and warm (social media or newsletter example)
“Whatever and however you celebrate, we hope this season brings you moments of joy and connection. Thank you for choosing [Business Name]. We’re excited to continue serving you in the year ahead. Happy Holidays!”
Playful and lighthearted (service-based business example)
“Season’s greetings from [Business Name]! Thank you for letting us be part of your story this year. Here’s to cozy nights, warm drinks, and plenty of reasons to celebrate. See you in the new year!”
Tips for nailing your holiday message delivery
The words matter, but so does the way you send them. Choosing the right channel, timing, and personalization will help your message feel genuine and well-received.
Keep these tips in your back pocket:
Choose the right channel: Email is great for longer notes, SMS works for quick greetings, and social media spreads the word publicly. Handwritten cards can feel extra special.
Personalize when possible: Use client names, reference milestones, or acknowledge something specific about your client’s journey with you.
Send it at the right time: Send before the holiday rush, as the year closes, or even in early January when clients are setting fresh goals.
Make it easy on yourself with the right tools: With Acuity Scheduling, you can add custom notes to automated appointment reminders and follow-ups so your gratitude shows up right when it matters most. Plus, integrations with powerful apps like Squarespace Email Campaigns enable you to send more targeted marketing messages that delight your clients.
A thank-you note worth sending
A Thanksgiving or holiday message to clients may only take a few minutes to write, but it can leave an impression that lasts for much longer. When your notes are warm, professional, and timed just right, they help you build stronger client relationships and a healthier business.
Start your free trial of Acuity Scheduling today and discover how easy it is to deliver thoughtful, timely client messages that make your business unforgettable even in the busiest seasons.
