Holiday Deals Made Easy: 3 Ways to Boost Sales Now
The holiday season is the perfect time to engage clients and grow your business by offering irresistible deals. Acuity Scheduling makes it simple to create and manage holiday promotions that suit your business’s needs—whether it’s discounts on appointments, service packages, or even gift certificates that attract holiday shoppers.
Here's how you can set up holiday deals for Black Friday, Cyber Monday, and the broader holiday season to increase bookings and sales during the shopping frenzy.
1. Create coupons for instant savings
Coupons are a quick and easy way to offer seasonal discounts on appointments and services. With Acuity, you can create coupons for specific appointment types, packages, or groups of clients, and customize your coupons by:
Setting a discount amount or percentage.
Limiting the number of uses (e.g., one time or unlimited).
Adding an expiration date to create urgency.
Pro tip: Advertise your coupons on social media or in email campaigns to capture attention. Clients can enter your coupon code on the payment screen at checkout during online booking.
Learn more about creating coupons for appointments and packages.
2. Offer holiday packages for repeat business
Packages let clients prepay for multiple appointments at a discounted rate, which is a great incentive for them to commit to your services long-term. For example, you can:
Sell a “BFCM BOGO” package that’s good for two services for the price of one.
Create a "Holiday Bundle" of three sessions at a reduced price compared to one-off bookings.
With Acuity, you can bundle services into holiday packages for clients in just a few steps.
Learn more about creating and editing packages.
3. Sell gift certificates for last-minute shoppers
Gift certificates make an excellent option for clients who want to share your services with loved ones, helping you to grow both your revenue and your audience. Acuity allows you to:
Personalize gift certificates with a category, picture, or description to match your brand.
Choose from flexible redemption options (e.g., total number of appointments, minutes, or dollar amount).
Clients can print the gift certificate to give it to the recipient, or email it to them after purchase.
Learn more about creating and editing gift certificates.
Promote your holiday deals to get booked solid
Once your coupons, packages, and gift certificates are ready, promote them to maximize visibility. You can share direct links to your packages and gift certificates, or you can direct clients to visit your scheduling page so they don’t miss out. Highlight the value and convenience of these deals, especially for busy shoppers looking for thoughtful gifts.
Take advantage of Acuity’s powerful integrations with platforms like ActiveCampaign and Instagram to get the word out in no time and make it easy to book online.
For even more holiday sales strategies and scheduling tips, dive into The Ultimate Holiday Scheduling Survival Guide, and get started before the clock runs out.
